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Public Relations | Raleigh, NC and New York, NY | Award-winning writing, media relations, marketing and publicity
Based in Raleigh, N.C., with partner services in New York City, Charles Upchurch is a veteran strategic consultant specializing in corporate and brand PR, content development and creative direction for companies of all sizes. Every assignment is guided by a singular mission: raise the bar for client service by delivering results of the highest caliber.
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Public Relations – Recent News |
GLYPH INTERFACE FUSES CREATIVE MUSCLE WITH DIGITAL INNOVATION
Posted: March 28th, 2012

Glyph Interface partners Isaac Park, Craig Jackson and Sam Park
CHAPEL HILL – In the 19th century it was the novel. In the 20th century, the cinema. In the current age of the digital interface a new cultural shift is underway, radically changing the ways we communicate, connect and conduct business.
Glyph Interface, a full-service marketing collaborative launching today in Chapel Hill, was created to help brands thrive in a fluid marketplace of personalized content, social networks and real-time information.
Award-winning creative director Craig Jackson and his marketing firm have teamed with interactive boutique Pathos/Ethos, led by principles Sam Park and Isaac Park, to form a hybrid company with a one-two punch of elite creative talent and in-house digital innovation.
Jackson formed Craig Jackson & Partners in 1994 following tenures at DDB/NY, Northlich and Price-McNabb. Campaign work for clients such as WakeMed and the Carolina Hurricanes placed CJ&P among the ranks of North Carolina’s top independent marketing firms. Pathos/Ethos was founded in Durham in 2009 and quickly earned a reputation for smart, effective digital marketing solutions.
With prodigious depth in web-based applications, Glyph Interface helps forward-looking brands leverage opportunities within the evolving and often disruptive media spectrum. Customized digital tools enable interactive content to engage individual targets in two-way conversations. What was once a one-way flow of information has become a push-pull dynamic where consumers have a voice and brands can respond.
“Traditional media is still important, but brand strategies must include formats that converse with the individual,” said Jackson, Glyph Interface CEO and chief creative officer. “The message must be meaningful and memorable, but also integrate effectively across an array of platforms.”
In a nod to Marshall McLuhan, the Glyph Interface moniker is a reference to both message and medium.
“Glyph refers to meaning and context,” said Sam Park, Director, Digital Experience. “Interface refers not only to technology but also to human connection. All the tools we use to facilitate interactivity are nothing more than technology unless we are making authentic connections and building relationships.”
In addition to comprehensive marketing and digital development services, Glyph Interface also offers full-service strategic media planning and buying, including interactive, mobile and social media.
About Glyph Interface
Headquartered in Chapel Hill, N.C., Glyph Interface is a full-service marketing collaborative specializing in fully integrated advertising, branding and multi-platform digital development.
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Super Bowl Dude Food Classics from Burnt Orange Texas Salsa
Posted: January 31st, 2012

Salsa King of Texas says Keep it Simple for Super Bowl
SPRINGTOWN, TEX. — As a former Texas high school running back and lifelong Cowboys fan, David Evans loves him some football. The founder and CEO of Burnt Orange Texas Salsa also has a thing for food. The all-natural salsa he and his wife Melody created in their kitchen just a few years ago has become a statewide phenomenon, landing in more than 1000 grocery stores since launching in 2010.
So Sunday’s big game is akin to high holy days around the Evans household in Springtown. And the party table must be championship caliber.
For preparation as well as presentation - especially for guys - Evans passionately insists that simplicity is the key. However, the one-time bartender and restaurant manager has two super-easy suggestions for turning a same-old spread into something to cheer about. We’re talking chicken and dip.
“Hands-down the best marinade for chicken is dill pickle juice,” said Evans. “Grill it over charcoal with mesquite or hickory chips and it will change your life.”
As a pregame warm-up or a savory accompaniment to smoky grilled chicken, Evans offers a simple variation on his crowd-pleasing salsa. His concoction of Burnt Orange Texas Salsa combined with cool ranch dressing, a toss of chopped green onions and a dusting of cayenne pepper will do a touchdown dance on your taste buds.
“We serve it with chilled, raw vegetables for dipping,” Evans said. “Everything is fresh and straight from the refrigerator, so the cayenne pepper gives it a nice element of heat that is really delicious.”
Evans also points out that his Texas-made salsa is low-sodium and low-calorie. Burnt Orange Texas Salsa, available in mild, medium and hot, is sold in grocery stores and through the company’s web site.
Dill Chicken
Marinate chicken wings, drumsticks or cut pieces in kosher dill pickle juice overnight
Soak wood chips in water for one hour, add to hot charcoal fire for smoke prior to cooking
Grill chicken over charcoal and wood chips, turning frequently
Texas Ranch Salsa
Combine equal parts ranch dressing and Burnt Orange Texas Salsa
Add chopped green onions or chives to taste
Dust with cayenne pepper for extra heat
Serve with fresh chilled celery, cucumbers, broccoli, baby carrots, cauliflower and cherry tomatoes
About Burnt Orange Texas Salsa
Burnt Orange Texas Salsa, headquartered in Springtown, Texas, is an all-natural gourmet salsa made from garden-fresh vegetables, herbs and spices. Celebrating the authentic spirit of the Texas Hill Country, Burnt Orange Texas Salsa is the perfect accompaniment to good times, great food, friends and fun. To learn more, please visit http://www.burntorangetexassalsa.com.
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NFL Veterans Endorse i9 Sports Flag Football as Better for Kids than Tackle
Posted: July 27th, 2011

NFL Veterans Endorse i9 Sports Flag Football
TAMPA, FL - Tackle versus flag. It’s a youth football turf battle raging across the U.S. that has some NFL veterans warning parents against allowing their children to play full-contact football too soon.
The reason: concussions. Football leads all sports in the occurrence of concussions among children and youth ages 5-18. According to the American Academy of Pediatrics, emergency room visits for concussions sustained in organized team sports doubled among kids ages 8-13 between 1997 and 2007.
Approximately 3.5 million American children 6-14 play tackle football, even though it is, as described in a 2009 article in Pediatric Radiology, “the most hazardous organized sport in the U.S.”
Concussions, particularly among children whose brains are still developing, present a serious risk of brain injury and the possibility of long-term or permanent damage.
Brad Culpepper, former NFL defensive tackle for the Minnesota Vikings, Tampa Bay Buccaneers and Chicago Bears, says flag football is the answer:
“I played tackle football for 18 years, including nine in the NFL. No one loves football more than me, but there are two arguments I would make for flag football versus full-contact football for kids. One is safety - in particular, the risk of concussions - and the other is skill development.
Kids are just not physically developed enough to absorb helmet-to-helmet contact without serious risk of concussion, and the possibility of nerve or brain damage is very real. In the area of skill development, flag football is more about throwing, catching and agility and less about pounding bodies around.
The notion that kids need to be involved in tackle football at a young age in order to develop as players is completely wrong. That may be true in basketball or baseball, but not football. I didn’t play full-contact football until high school.
My kids play flag football because the risk of head injury is dramatically reduced and, in my opinion, skills develop much more quickly. The five-on-five format in the i9 Sports leagues where my kids play and I’ve coached, allows kids to play all positions, get more personal attention from coaches and just have more fun. Not only do parents recognize the benefits, the kids love it.”
i9 Sports, the leading youth sports franchise organization in the U.S., is so committed to concussion prevention and awareness, that it offers flag football only. i9 has also instituted policies that apply to all the sports it offers, including flag football, soccer, basketball, lacrosse and softball, specifically designed to reduce the risk of concussion and raise concussion awareness among players, parents, coaches and officials:
- i9 Sports offers flag football - NO TACKLE. Current and former NFL coaches and players, including Brad Culpepper, Jon Gruden and Jack Del Rio have/had their children playing i9 Sports because of the increased risk of concussions.
- In soccer, i9 Sports has a Strict No-Heading Policy. Players 3-12 years old don’t have the developmental skills to head the ball properly on the forehead and instead may incorrectly head the ball on the top of the head or on the temple, causing greater risk for concussion.
- “When in Doubt, Sit Out” — An athlete in i9 Sports who is suspected of sustaining a concussion or head injury is removed from the practice or game immediately and not allowed to return to play without written clearance from a licensed health care provider.
- i9 Sports is the first youth sports organization to institute a Parental Pledge for safety and good sportsmanship. Plus, after each game, one child earns a sportsmanship award for sportsmanship and fair play with teammates and opponents.
- i9 Sports has just added a Concussions Safety Information page to the online registration process that parents must read and sign. i9 Sports has also provided concussion information, signs and symptoms in all coach and officials guides.
FAST FACTS ON CONCUSSIONS:
- A recent study from the American Orthopedic Society for Sports Medicine calls for all teen athletes to be tested for concussions as a baseline analysis before the sports season so they’re accurately diagnosed if they suffer a concussion during the season.
- From 2001 to 2005, more than 502,000 emergency visits were due to concussions in children between the ages of 8 and 19 years. Approximately half of these visits were a result of concussions related to organized sports.** (latest stats available)
- An estimated 1.6-3.8 million sports and recreation related concussions occur in the U.S. each year.**
Of the 1.4 million traumatic brain injuries sustained by children and adults in the U.S. each year, at least 75% are mild and/or concussions.***
- Among children and youth ages 5-18 years, the five leading sports or recreational activities which account for concussions include football, bicycling, basketball, playground activities and soccer.***
- From 1997 to 2007, emergency department visits for concussions occurring in organized team sports doubled (from 3,946 to 7,791) in children ages 8-13 and more than tripled (from 7,276 to 23,239) among youth ages 14-19.* (latest stats available)
* Official Journal of the American Academy of Pediatrics
** Safe Kids Coalition
*** Brain Injury Association of America
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